Privacy Policy

Effective Date: October 2026
Last Reviewed: October 2026

This Privacy Policy (this “policy”) explains how Arcadia Solutions, LLC (“Arcadia”, “we”, “our”, or “us”) collects, processes, retains, discloses, uses and protects information, including personal information, that you give Arcadia or is otherwise collected when you use this website, arcadia.io (the “Website”). Arcadia is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using the Website, then you can be assured that it will only be used in accordance with this privacy statement. This policy describes how we collect, use and disclose your information, when you interact with our Website or provide us with your information. This policy is incorporated into, and subject to, the Website’s Terms and Conditions (https://arcadia.io/terms-and-conditions). Arcadia may change this policy from time to time by updating this page. You should check this page from time to time to review any changes. Your continued use of the Website after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates.

This policy applies only to personal information we collect through the Website. It does not apply to personal information collected by us offline or through any other means, including on any other website or to personal information collected by any third party (including our affiliates and subsidiaries), including through any application or content (such as advertising) that may link to or be accessible from or through the Website.

Protected Health Information. Arcadia may provide services to healthcare providers, health plans, and other organizations, and in that capacity may process patient health information as a “business associate” under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”). This policy does not apply to protected health information (“PHI”) or personal health records that we process on behalf of our customers. Our use and disclosure of PHI is governed by HIPAA and by our agreements with our customers, and patients should refer to the notice of privacy practices of their healthcare provider or health plan. Consistent with exemptions in applicable state privacy laws, PHI governed by HIPAA is not subject to the state privacy rights described in this policy. We do not use or disclose PHI for marketing, advertising, or analytics on our Website.

“Personal information” means information that identifies, relates to, or describes you directly or indirectly as an individual. Examples include your name, email address, telephone number, and other contact information.

What We Collect and How We Collect It

We may collect the following information:

Contact information including name, address, email address, and phone number.
Other information you provide to us, including your employer and job title.
Internet or other electronic network activity information, such as IP address, device and browser information, general location derived from your IP address (not precise geolocation), and information about your interactions with the Website and our emails.

This information may be collected:

Directly from you when you provide it to us.
Automatically as you navigate through the Website. Information collected automatically may include information collected through cookies and web beacons.
From your organization or our business partners in connection with our customer and prospect relationships.

Information You Provide to Us

The information we collect on or through our Website may include:

Information that you provide by filling in forms on our Website. This includes information provided at the time of requesting further services. We may also ask you for information when you report a problem with our Website.
Records and copies of your correspondence (including email addresses), if you contact us.

Automatically Through Our Website

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect information (“usage information”) that may include personal information. Information collected automatically may include:

Details of your visits to our Website, including traffic data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect may automatically allow us to associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service.

The technologies we use for this automatic data collection may include:

Cookies. A cookie is a small file placed on your device when you interact with the Website. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Website. Please note that the Website may offer a banner for visitors to select cookie preferences. We may use the following types of cookies:
- Necessary – Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences.
- Functional – Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
- Analytics – Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
- Performance -Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
- Advertisement – Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Web Beacons. Some parts of the Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Arcadia, for example, to count users who have visited those parts or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

We use the following third parties:

Google Tag Manager: Google Tag Manager is a service of Google LLC. Google Tag Manager allows us to manage web page tags from a single interface. The tool Google Tag Manager, which implements the tags, is a cookie-free domain and does not collect any personal information itself. Google Tag Manager triggers other tags that may collect data. Google Tag Manager does not access this data. If deactivated at domain or cookie level, the deactivation will remain in effect for all tracking tags implemented with Google Tag Manager.
Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page (https://policies.google.com/privacy?hl=en). We also encourage you to review the Google’s policy for safeguarding your data (https://support.google.com/analytics/answer/6004245).
Hubspot: HubSpot Analytics is a web analytics service offered by HubSpot, Inc. HubSpot utilizes cookie and usage data collected to track and examine the use of the Website, analyze demographic information, and to prepare reports on user activities and share them with other HubSpot services. HubSpot may use the data collected to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of HubSpot, please visit the HubSpot Privacy Policy web page: https://legal.hubspot.com/privacy-policy.
Google reCAPTCHA: Certain forms on the Website are protected by Google reCAPTCHA, which collects device and usage information to protect against spam and abuse. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.

How We Use the Information We Gather

We use information that we collect about you or that you provide to us, including any personal information, to:

Provide you with the Website and its contents to you.
Provide you with information that you request from us.
Communicate with you about new products and services, special offers or other information which we think you may find interesting using the email address provided; and
Contact you for market research purposes using the contact methods provided.
Fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

Who We Disclose Your Information

We may disclose aggregated or deidentified information that cannot reasonably be linked to any individual. We maintain deidentified information in deidentified form, do not attempt to reidentify it and contractually require recipients to do the same.

We may also disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates and to service providers, contractors and processors that perform services on our behalf such as hosting and infrastructure, customer relationship management, and marketing service providers. These recipients are bound by written contracts that restrict their use of personal information to the services they provide to us as required by applicable law.
To third-party analytics and advertising partners, including Google and HubSpot, that use personal information for their own or combined purposes, as described in the “Third-Party Use of Cookies and Other Tracking Technologies” section above. These disclosures may constitute “sharing” of personal information for cross-context behavioral advertising and “targeted advertising” or a “sale” under other state privacy laws. You may opt out as described in the “Do Not Sell or Share My Personal Information” section below.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Arcadia’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Arcadia is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.
Maintain the security and integrity of the Website, detect and prevent fraud and abuse, and comply with legal obligations.
Measure and improve the performance of the Website and our communications and, where you have not opted out, deliver interest-based advertising.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including responding to any government or regulatory request.
To enforce or apply our Terms and Conditions and other agreements.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customers/members, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.

The categories of personal information we may disclose include:

Identifiers and contact information, such as name, email address, postal address, and telephone number.
Internet or other electronic network activity and device information, such as IP address (not precise geolocation), browser type, and Website usage information.
Professional or employment-related information, such as your employer and job title.

Security

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place commercially reasonable administrative, physical and technical measures designed to safeguard and secure the information we collect online, including your personal information. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal information transmitted to, through, using, or in connection with the Website.

Links to Other Websites

Our Website may contain links to other websites of interest. However, once you have used these links to leave our Website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Your Rights and Choices About Your Information

We strive to provide you with choices regarding the personal information you provide to us. These mechanisms provide you with the following control over your information:

Tracking Technologies and Browser Signals. You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the online services you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our Services may not respond to all browser DNT signals. However, we do honor Global Privacy Control signals as described below and you can use the cookie controls and advertising controls described in this policy.
Promotions by Arcadia. If you do not wish to have your contact information used by Arcadia to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to the email address in the Contact Us section below. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.
Disclosure of Your Information for Third-Party Advertising. We do not sell your personal information for money. However, we share personal information with Google and HubSpot through cookies and similar technologies, as described above, which may be considered “sharing” for cross-context behavioral advertising, a “sale,” or processing for “targeted advertising” under applicable state privacy laws. You may opt out by clicking the “Do Not Sell or Share My Personal Information” link in the Website footer by adjusting your preferences through the cookie banner, by enabling the Global Privacy Control in your browser, or by contacting us using the information in the Contact Information section below. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. To learn more about opting out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“), see NAI: How to Opt Out.

Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal information. Some of these laws do not apply to information about individuals acting in a commercial or employment context (for example, representatives of our healthcare provider and health plan customers), and none apply to PHI governed by HIPAA. Subject to these limitations, you may have the following rights:

Right to Know and Access; Data Portability. You may confirm whether we process your personal information and access a copy of the specific pieces of personal information we have collected about you. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format.
Correction. You may request that we correct inaccuracies in your personal information that we maintain, taking into account the information’s nature and processing purpose.
Deletion. You may request that we delete personal information about you that we have collected or maintain, subject to certain exceptions under applicable law.
Opt Out of Sale, Sharing, Targeted Advertising, and Profiling. You may have the right to opt out of the sale of personal information, sharing for cross-context behavioral advertising, targeted advertising, and certain profiling. As described above, we share personal information with third-party advertising and analytics partners. You may opt out using any of the methods described in the “Do Not Sell or Share My Personal Information” section below. We will process opt-out requests within 15 business days of receipt.
Limit Use of Sensitive Personal Information. We do not collect sensitive personal information through the Website. Where state law requires consent to process sensitive data, we will obtain it before processing.
Non-Discrimination. We will not discriminate or retaliate against you for exercising any of your privacy rights, including by denying services or charging different prices. We do not offer financial incentives or price or service differences in exchange for the retention, sale, or sharing of personal information.

Important: The exact scope of these rights varies by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, email us at LegalDept@arcadia.io or call us toll-free at [877-702-6311]. We will confirm receipt of requests to know, delete, or correct within 10 business days. We will verify your identity by matching information you provide with information we maintain, and may request additional information where necessary. You may designate an authorized agent to submit a request on your behalf but we may require proof of the agent’s authority and verification of your identity. We will respond within 45 calendar days of receipt, which may be extended by an additional 45 days where reasonably necessary and permitted by law, in which case we will notify you of the extension and the reason for it. Verification is not required for opt-out requests.
If we decline to take action on your request, you may appeal by emailing LegalDept@arcadia.io with the subject line “Privacy Request Appeal.” We will respond to your appeal within the time required by applicable law (generally 45 or 60 days). If your appeal is denied, you may contact the attorney general of your state of residence.
Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including the sale or sharing of personal information. We treat a GPC signal as a valid request to opt out of sale and sharing for that browser or device and, if known, for your associated consumer profile. When we honor a GPC signal, the Website will display that the opt-out has been processed.

Arcadia does not sell personal information for monetary consideration. However, in the preceding 12 months, we have shared identifiers (such as online identifiers and IP address) and internet or other electronic network activity information for with third-party advertising, and analytics partners, such as Google and HubSpot, for cross-context behavioral advertising. To opt out of the sale or sharing of your personal information, click the “Do Not Sell or Share My Personal Information” link in the Website footer, adjust your cookie preferences, enable GPC in your browser, or contact us using the information in the Contact Information section below.

Consumer Health Data

Certain state laws, including Washington’s My Health My Data Act and Nevada’s consumer health data law, regulate “consumer health data” that is not PHI. We do not collect consumer health data through the Website, and we ask that you not submit health information through Website forms. PHI governed by HIPAA is exempt from these laws.

Children’s Data

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or provide any information about yourself to us, including your name, address, telephone number, or email address. If we learn we have collected or received personal information from a child under 16, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the email address in the Contact Information section below.

Contact Information

To exercise your rights or ask questions or comment about this privacy policy or our privacy practices, contact us at:

Email: LegalDept@arcadia.io | Toll-free: 877-702-6311 | Mail: Arcadia Solutions, LLC, Attn: Legal Department, 100 Summit Drive c/o WorkBar, Burlington, MA 01803